{"id":50791,"date":"2025-01-21T11:29:01","date_gmt":"2025-01-21T04:29:01","guid":{"rendered":"https:\/\/an-nur.ac.id\/?p=50791"},"modified":"2025-01-21T11:29:01","modified_gmt":"2025-01-21T04:29:01","slug":"contoh-tor-seminar-digital-marketing","status":"publish","type":"post","link":"https:\/\/wirabuana.ac.id\/artikel\/contoh-tor-seminar-digital-marketing\/","title":{"rendered":"Contoh TOR Seminar Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wirabuana.ac.id\/artikel\/contoh-tor-seminar-digital-marketing\/#Contoh_TOR_Seminar_Digital_Marketing\" >Contoh TOR Seminar Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wirabuana.ac.id\/artikel\/contoh-tor-seminar-digital-marketing\/#TERM_OF_REFERENCE_TOR\" >TERM OF REFERENCE (TOR)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wirabuana.ac.id\/artikel\/contoh-tor-seminar-digital-marketing\/#SEMINAR_NASIONAL_%E2%80%9CStrategi_Digital_Marketing_untuk_Meningkatkan_Bisnis_di_Era_Digital%E2%80%9D\" >SEMINAR NASIONAL: &#8220;Strategi Digital Marketing untuk Meningkatkan Bisnis di Era Digital&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wirabuana.ac.id\/artikel\/contoh-tor-seminar-digital-marketing\/#1_Latar_Belakang\" >1. Latar Belakang<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wirabuana.ac.id\/artikel\/contoh-tor-seminar-digital-marketing\/#2_Tujuan_Kegiatan\" >2. Tujuan Kegiatan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wirabuana.ac.id\/artikel\/contoh-tor-seminar-digital-marketing\/#3_Tema_Kegiatan\" >3. Tema Kegiatan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wirabuana.ac.id\/artikel\/contoh-tor-seminar-digital-marketing\/#4_Sasaran_Peserta\" >4. Sasaran Peserta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wirabuana.ac.id\/artikel\/contoh-tor-seminar-digital-marketing\/#5_Waktu_dan_Tempat\" >5. Waktu dan Tempat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wirabuana.ac.id\/artikel\/contoh-tor-seminar-digital-marketing\/#6_Rundown_Seminar\" >6. Rundown Seminar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wirabuana.ac.id\/artikel\/contoh-tor-seminar-digital-marketing\/#7_Anggaran_Biaya\" >7. Anggaran Biaya<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wirabuana.ac.id\/artikel\/contoh-tor-seminar-digital-marketing\/#8_Penutup\" >8. Penutup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wirabuana.ac.id\/artikel\/contoh-tor-seminar-digital-marketing\/#9_Struktur_Panitia_Pelaksana\" >9. Struktur Panitia Pelaksana<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Sebelum menyelenggarakan acara seminar, tentu diperlukan dahulu sebuah konsep dan gambaran jelas tentang pelaksanaan seminar yang akan dijadikan seperti apa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dalam merumuskan konsep ini perlulah sebuah Term of Reference (TOR) yang berisi informasi detail mengenai latar belakang, tujuan, sasaran, waktu, dan anggaran acara.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TOR membantu panitia dan pihak terkait memahami kerangka acara secara jelas, sehingga kegiatan seperti seminar tentang digital marketing dapat terselenggara dengan efektif dan efisien.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Contoh_TOR_Seminar_Digital_Marketing\"><\/span><b>Contoh TOR Seminar Digital Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">&#8212;&#8212;&#8212;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"TERM_OF_REFERENCE_TOR\"><\/span><b>TERM OF REFERENCE (TOR)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"SEMINAR_NASIONAL_%E2%80%9CStrategi_Digital_Marketing_untuk_Meningkatkan_Bisnis_di_Era_Digital%E2%80%9D\"><\/span><b>SEMINAR NASIONAL: &#8220;Strategi Digital Marketing untuk Meningkatkan Bisnis di Era Digital&#8221;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">&#8212;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Latar_Belakang\"><\/span><b>1. Latar Belakang<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dalam era digital yang berkembang pesat, digital marketing telah menjadi kebutuhan utama bagi bisnis untuk menjangkau pasar yang lebih luas. Teknologi digital memungkinkan pelaku usaha untuk berinteraksi langsung dengan pelanggan, meningkatkan brand awareness, dan mempercepat pertumbuhan bisnis.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Namun, banyak pelaku usaha dan profesional yang masih menghadapi tantangan dalam memahami dan mengimplementasikan strategi digital marketing secara efektif. Oleh karena itu, seminar ini bertujuan untuk memberikan wawasan dan panduan praktis dalam penerapan digital marketing.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Tujuan_Kegiatan\"><\/span><b>2. Tujuan Kegiatan<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><span style=\"font-weight: 400;\"> Meningkatkan pemahaman peserta tentang konsep dan strategi digital marketing.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">2. Memberikan wawasan praktis tentang tren terbaru dalam digital marketing.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">3. Membantu pelaku bisnis dalam mengoptimalkan platform digital untuk meningkatkan penjualan dan brand awareness.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">4. Membangun jejaring antara peserta dengan para ahli digital marketing.<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"3_Tema_Kegiatan\"><\/span><b>3. Tema Kegiatan<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">&#8220;Strategi Digital Marketing untuk Meningkatkan Bisnis di Era Digital&#8221;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Sasaran_Peserta\"><\/span><b>4. Sasaran Peserta<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">&#8211; Pemilik usaha kecil dan menengah (UKM).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; Mahasiswa dan akademisi yang tertarik dengan digital marketing.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; Profesional yang bekerja di bidang pemasaran atau teknologi informasi.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; Jumlah peserta: 150 orang.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Waktu_dan_Tempat\"><\/span><b>5. Waktu dan Tempat<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">&#8211; Hari\/Tanggal: Sabtu, 22 Maret 2025<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; Waktu: 09.00 &#8211; 15.00 WIB<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; Tempat: Ballroom Hotel Merah Putih, Jakarta<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">&#8211; Pemateri: Dodi Insan Kamil (Digital Marketer)<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Rundown_Seminar\"><\/span><b>6. <\/b><a href=\"https:\/\/www.mahada.co.id\/contoh-rundown-acara\/\" target=\"_blank\" rel=\"noopener\"><b>Rundown Seminar<\/b><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Waktu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kegiatan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pembicara<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">08.30-09.00<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Registrasi + Pembagian <\/span><a href=\"https:\/\/www.mahada.co.id\/seminar-kit\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">seminar kit<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">&#8211;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">09.00-09.15<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pembukaan &amp; Sambutan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ketua Panitia<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">09.15-10.45<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sesi 1: &#8220;Dasar-dasar Digital Marketing untuk Pemula&#8221;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Budi Santoso, Digital Marketing Expert<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">10.45-11.15<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tanya Jawab<\/span><\/td>\n<td><span style=\"font-weight: 400;\">&#8211;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">11.15-12.15<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sesi 2: &#8220;Mengoptimalkan Media Sosial untuk Branding dan Penjualan&#8221;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fitri Andini, Social Media Specialist<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">12.15-13.00<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Istirahat &amp; Makan Siang<\/span><\/td>\n<td><span style=\"font-weight: 400;\">&#8211;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">13.00-14.00<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sesi 3: &#8220;Tren Digital Marketing 2025: Apa yang Harus Kita Persiapkan?&#8221;<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Dr. Hendra Wijaya, Konsultan Marketing<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">14.00-14.30<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Diskusi Panel<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Semua Pembicara<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">14.30-15.00<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Penutupan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Panitia<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"7_Anggaran_Biaya\"><\/span><b>7. Anggaran Biaya<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><span style=\"font-weight: 400;\"> Sewa Tempat: Rp 10.000.000<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">2. Honor Pembicara: Rp 15.000.000<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">3. Snack &amp; Makan Siang: Rp 7.500.000<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">4. Dokumentasi: Rp 2.500.000<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">5. Perlengkapan: Rp 5.000.000<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Total: Rp 40.000.000<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"8_Penutup\"><\/span><b>8. Penutup<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Seminar ini diharapkan dapat memberikan wawasan baru kepada para peserta dalam menerapkan digital marketing yang efektif, sehingga mampu meningkatkan daya saing dan keberhasilan bisnis di era digital.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Struktur_Panitia_Pelaksana\"><\/span><b>9. Struktur Panitia Pelaksana<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Penanggung Jawab:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ketua Panitia: Dewi Kartika<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wakil Ketua: Ahmad Fauzan<\/span><\/li>\n<\/ul>\n<p><b>Divisi-divisi:<\/b><\/p>\n<p><b>Divisi Acara<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Koordinator: Rina Wahyuni<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anggota: Putri Aulia, Dedi Saputra<\/span><\/li>\n<\/ul>\n<p><b>Divisi Logistik<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Koordinator: Hendra Kusuma<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anggota: Putri Aulia, Dedi Saputra<\/span><\/li>\n<\/ul>\n<p><b>Divisi Konsumsi<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Koordinator: Siti Marlina<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anggota: Putri Aulia, Dedi Saputra<\/span><\/li>\n<\/ul>\n<p><b>Divisi Humas dan Dokumentasi<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Koordinator: Budi Prasetyo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anggota: Putri Aulia, Dedi Saputra<\/span><\/li>\n<\/ul>\n<p><b>Panitia lainnya akan ditambahkan sesuai kebutuhan acara.<\/b><\/p>\n<p><b>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Penyusunan TOR yang baik dan terperinci menjadi faktor agar acara berljalan dengan baik.Dengan TOR, seluruh pihak yang terlibat memiliki pedoman yang jelas untuk mensukseskan acara seminar.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sebelum menyelenggarakan acara seminar, tentu diperlukan dahulu sebuah konsep dan gambaran jelas tentang pelaksanaan seminar yang akan dijadikan seperti apa.\u00a0 Dalam merumuskan konsep ini perlulah&hellip;<\/p>\n","protected":false},"author":1,"featured_media":50792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[6],"tags":[72],"class_list":["post-50791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ragam","tag-bisnis"],"_links":{"self":[{"href":"https:\/\/wirabuana.ac.id\/artikel\/wp-json\/wp\/v2\/posts\/50791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wirabuana.ac.id\/artikel\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wirabuana.ac.id\/artikel\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wirabuana.ac.id\/artikel\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wirabuana.ac.id\/artikel\/wp-json\/wp\/v2\/comments?post=50791"}],"version-history":[{"count":0,"href":"https:\/\/wirabuana.ac.id\/artikel\/wp-json\/wp\/v2\/posts\/50791\/revisions"}],"wp:attachment":[{"href":"https:\/\/wirabuana.ac.id\/artikel\/wp-json\/wp\/v2\/media?parent=50791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wirabuana.ac.id\/artikel\/wp-json\/wp\/v2\/categories?post=50791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wirabuana.ac.id\/artikel\/wp-json\/wp\/v2\/tags?post=50791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}